05 Dec
05Dec

Whether you're looking to open a new retail store or spruce up your existing space, the design and layout of your retail environment plays a huge role in attracting and retaining customers. As a home remodeling service providing solutions for retailers in the Everett area, we understand how impactful seemingly small design choices can be. In this blog post, we'll explore some key principles and innovative ideas to enhance your retail space and create an inviting atmosphere that draws customers in.

Expert tenant improvement contractors, dedicated to enhancing and customizing commercial spaces to meet the specific needs and preferences of tenants.

The Importance of First Impressions

The old saying “you never get a second chance to make a first impression” rings very true when it comes to retail spaces. In fact, customers make up their minds whether or not they want to explore your store further within the first 90 seconds of entering. This means that all design elements, from your storefront and entrance to the layout and decor, must make a strong and positive first impression.

Some ideas to wow customers from the get-go:

  • Install an eye-catching storefront with colorful signage and lighting
  • Incorporate green spaces or flowers around the entrance
  • Greet customers immediately upon entry to make them feel welcome
  • Play upbeat music that matches your brand identity

Guiding the Customer Journey

Once you’ve caught their attention and drawn them in, the next step is guiding customers on an intuitive path throughout your retail space. Arrange furnishings, fixtures, and merchandise in a logical flow that feels almost effortless for shoppers to navigate. Key tips include: 

  • Direct foot traffic past high-margin items and promotional displays
  • Create clear sightlines so shoppers can easily spot items from afar

Use signage and visual cues to lead shoppers from one section to the next

Here at Innovative Touch, we can provide custom build-outs for an optimized retail layout suited for your merchandise and target customers.

Making Merchandise the Hero

 While appearances do matter in retail, you ultimately want your products themselves to be the star of the show. Avoid clutter that distracts and instead elevate your offerings with strategic visual merchandising strategies. Some best practices are: 

  • Group products by theme to reinforce what you specialize in
  • Showcase particularly eye-catching or innovative products upfront 
  • Present merchandise creatively at multiple heights to add visual interest
  • Refresh displays frequently to encourage repeat visits from patrons

With our team’s carpentry skills and design expertise, we can construct captivating displays and shelving to make your products irresistible.

Embracing Experiential Retail     

 In today’s digital age, brick-and-mortar retailers need to up the ante to compete with the convenience of online shopping. An impactful way to add value to the in-store experience is through experiential retail that engages multiple senses. Bring your retail space to life with features like these: 

  • Demo stations for hands-on product testing before purchase
  • An interactive photo booth or selfie station
  • Complimentary refreshments customers can enjoy while browsing 
  • Regularly scheduled workshops aligned with what you sell

 Shoppers will have fun exploring your store while forging positive brand impressions. Our remodeling services can customize fitting rooms, counters, and more to accommodate these types of shopper activations. 

Revitalizing Through Remodeling

 Even if your retail space has lost its luster over the years, a remodeling project can work wonders through upgrades like:   

  • New flooring and paint in brand colors
  • Modernized lighting systems 
  • Expanded dressing rooms and restrooms
  • Additional features like a coffee bar

Remodeling presents opportunities to implement some of the attractive design principles noted in this article. Our Innovative Touch team handles remodeling projects of all sizes to revamp retail stores for optimal customer appeal. First impressions go a long way when you only have moments to capture a shopper’s interest. Likewise, an enjoyable customer journey and merchandise presentation lead to greater sales potential. When enhancing retail spaces through savvy design choices and remodeling renovations, retailers create an environment with magnetic customer appeal. For hands-on help conceiving and executing impactful store designs, contact Innovative Touch serving Everett today!


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